Magni Eyewear

Branding for an eyewear company, started from its concept making. The name MAGNI comes from words “magnifying glass” and “magnificent.” The infinity sign illustrates their products; the capability as optical devices, the possibility as fashion items, and the shape of glasses itself.

Another motif is a pattern made by a geometric-optical illusion, according to the nature of the difference between objects and percepts. It’s called “The phase shift Popple illusion” referred from A. V. Popple, D. M. Levi.

http://www.psy.ritsumei.ac.jp/~akitaoka/riken2010.html

This pattern is expanded as poster series overwrapped on legendary icons wearing glasses. “What you get is What you see” is a parody tagline, taken from WYSIWYG (what you see is what you get) for computer interface.

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