Business Card 2018

Renewed my own business cards with the visual identity. These were all handmade letterpress printed by Kamime. Using Colorplan-FS paper and one-color printed in black and silver ink.

creative design : Iku Okada
original logo design : Iku Okada
printing : Kamime www.kamime.net
paper : colorplanpapers.com

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CONCEPT MAKING

IKU OKADA — there are repetitions of ‘K’ and ‘A’, circulations of ‘O’ or ‘D’. Rounded shapes and triangle spaces are eye-catching. Meanwhile, Kanji characters 岡田育 are utmost square-ish and almost line symmetry. I always feel my name quite geometric, and it might have influenced to my design aesthetics. The key aim for this logo is to express all letters with the limited component. Which must be ‘the square with triangle negative space’, serendipitously has a similarity to ‘冂’ of ‘岡’. Another element is ‘two perfect circles’ for my initial letters.

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