Interviews with people all over the world introducing “My favorite tool to open a letter.” Logo was designed with an old-fashioned letter enclosure equipment; sealing wax.
The united tagline is “Opening Ceremonies of Everyday’s Life.” Selected Items are shown as a key visual. It started from sketches including multi-campaign plans.
Selected short quotes from the interviews with related graphics. At this time, cutting tools themselves are not shown, in order to focus on their behavior; opening a letter.
Including interview series as well as official website. It took french-fold binding technique with uncut edges and contents are hidden inside; mentioning “Cut from here as you like.” at the first page.