My Name Is Optima

"Hello, my name is Optima. Do you know my father?" —A type specimen for Optima featured personification. “She” herself tells us about the story; When and where she was born? Who created her? Why she is so characteristic, what is her strengths? How she speaks with the voice of roman, bold and italic? The project started from creating brochure, and expanded as a set of postcards.

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