My Name Is Optima

"Hello, my name is Optima. Do you know my father?" —A type specimen for Optima featured personification. “She” herself tells us about the story; When and where she was born? Who created her? Why she is so characteristic, what is her strengths? How she speaks with the voice of roman, bold and italic? The project started from creating brochure, and expanded as a set of postcards.

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POSTCARDS

Published as a limited edition for sale. Please feel free to [ CONTACT ] me to get your copy.

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09-28-2016 / Work AAS ’16

Optima Type Specimen has been selected in AAS Graphic Design Book “Work AAS ’16”.

Typography: Spaces Between Form & Meaning.

The education of a graphic designer, like the life of a designer, is about learning to see things differently. Challenging ourselves to see differently helps us deliver the unexpected. Typography is an education within an education. It is looking at and manipulating the surface aspect of written language to gauge its effects on meaning. It requires time dedicated to observation until the forms and logic enters the designer's mind.

— Charles Nix & Dmitry Krasny

http://amt.parsons.edu/blog/aas-graphic-design-book/

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