"Hello, my name is Optima. Do you know my father?" —A type specimen for Optima featured personification. “She” herself tells us about the story; When and where she was born? Who created her? Why she is so characteristic, what is her strengths? How she speaks in display, in body, shouting or whispering, with the voice of roman, bold and italic? Since the writing inside accepts the strict grid system, “she” is enjoying out of frame on cover page.