Re-branding project for the largest personal storage company in New York. Instead of depicting Statue Of Liberty or Empire State Building, this new logo shows the reality of urban lives, in such tiny vertical spaces. And the best solution is also illustrated there, as three storage boxes. Typeface is Founders Grotesk X-Condensed, semibold. Advertising poster is playing around with a technique of Trompe l'oeil (illusionism). You can see a greedy city dweller in vertical, and also see a skyscrapers of the city in horizontal.