Compared with existing logo. It's renewaled as simple as possible, yet inherited important characteristics from the old one. Typeface is Founders Grotesk X-Condensed, semibold.
Business cards, rimmed in its original corporate color.
Installation for the vehicle.
Storage boxes designed as a variations of brand identity. Easily recognised which size are they from any angles.
Advertising poster, playing around with a technique of Trompe l'oeil (illusionism). You can see a greedy city dweller in vertical, and also see a skyscrapers of the city in horizontal.
Concept sketches and trials for development. It started from “I (box) N.Y.”